About Us
I started my college journey at BITS Pilani as a motivated and curious first-year, full of ambition and that classic “I want to do something big” energy. Like most freshers, I wanted to live up to the tag of being a BITSIAN. But as I looked around, one thing stood out — almost every club or association was selling merch, but something was always missing. The quality felt cheap, the style was forgettable, and personalisation? Non-existent.
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It all began with a question: why does college merch feel so lifeless? And what could we do to change that? The kind of merch you wear once, then fold away and forget. That question turned into an idea. That idea became ForHUE — a homegrown brand we built with no funding, no roadmap, and absolutely no clue what we were doing. Just instinct, hustle, and a strong belief that college culture deserves better.
It began in our first semester - October 2023 and it was messy, but in the best way possible. A handful of designs, a ton of DMs, and a so-called “inventory system” that was just my hostel room — KR 2108. I’d spend hours replying to messages, taking orders, showing people samples, and figuring it all out in real-time. It was hectic. It was chaotic. But we loved every bit of it.
People didn’t just buy our tees — they shared them. Wore them in reels, to fests, in class, on night-outs, and on those unforgettable late-night ANC and Looters runs. A few months in, we got our first bulk order from Wall Street Club. That’s when I knew: we weren’t just building a brand. We were building a vibe. A feeling. Something that stuck.
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From one campus to three. From ten orders to hundreds. From Instagram DMs to a full-blown dot-co-dot-in — ForHUE has grown because we stayed close to our people. We’ve always understood what students want because we are students. And we still carry that mindset. Every launch is a mix of creativity, chaos, and community. We talk to our customers, test new ideas, tweak till it feels right. It’s not always perfect — but it’s honest. And that’s what makes it work.
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Today, ForHUE is still proudly independent. We design in-house, we ship with love, and we put more thought into one line of copy than some brands do in a whole drop. We’ve collaborated with clubs, created iconic fest collections, introduced customisable merch, and stayed true to our vibe. We’re building a brand that speaks the language of campuses — equal parts comfort, sarcasm, nostalgia, and identity.
But we’re not stopping here.
We’re taking ForHUE to more campuses, more colleges, and into everyday wardrobes. We’re launching collections that blur the line between campus culture and contemporary streetwear. We’re working on a website that’s not just functional, but an experience. And we’re still doing what we’ve done from Day 1 — creating clothes that are bold, breathable, and built for the way students actually live.
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So if you’ve ever worn a ForHUE piece and felt just a little more seen, a little more stylish, or a little more you — that’s the goal. That’s the whole point. That’s always been the goal. Thank you for the love, the support, the feedback, and the patience. We promise to show up — consistently and creatively — from your first year to your fourth, and beyond.
Other brands might try to copy our model. Some do. But staying relevant, personal, and consistent? That’s where it gets real. And that’s where we thrive.
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Don't worry we got you because We’re ForHUE — for every you.
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And lastly, a heartfelt thank you to my friends, my wingies, and my roommate — the people who saw the spark early and backed me when this was nothing more than a mad idea in a room.
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Pranay Tayal
Founder, ForHUE